The brononymous hotline

(Save the Bros Part II)

We created a digital safe space for friends to confront their bro anonymously. Hence, the brononymous hotline. It’s the first step to a bro’s intervention. They are sent a personalized video through an anonymous tweet to help them kick one of their several bro-like habits, as well as their synthetic protein problem.

See the website here.

Social:

An example of the Brononymous Hotline working its anonymous magic.

Below is just one of the several videos used to calls out a friend’s bro-like traits on their Twitter:

Savethebros.com wall of fame

After a bro is “called out”, their picture and tweet are displayed on the wall for all to see.

bro.png

Radio:

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Organic Valley Fuel

CREDITS

Agency: Humanaut

CD: David Littlejohn

Sr. Copywriter: Andrew Ure

Design Director: Stephanie Gelabert

AWARDS (2016)

WebbyAdvertising: Media & PR: Digital Campaigns

TellyBronze: Online Commercial: Food & Beverages

TellyBronze: Online Video: Health & Fitness

ADDY (Local) Gold: Film/Video/Sounded Content: More than :60 sec

ADDY (Local) Gold National: Integrated Campaign

ADDY (Regional) Gold: Film/Video/Sounded Content: More than :60 sec

ADDY (Regional) Gold: Film/Video/Sounded Content: More than :60 sec

ADDY (National) Silver: Film/Video/Sounded Content: More than :60 sec